agency_ DDB
client_ Volkswagen
year_2017
When you have a Volkswagen with 4Motion all-wheel drive, you hope for bad weather, so you can go out and enjoy the grip, precision and safety of your car while you are driving.
Insight: Animals are the best at forecasting bad weather.
Having this in mind, we launched the “Volkswagen Animals Forecast” campaign, published in National Geographic magazine.
Credits_
Executive Creative Director_ JM Roca de Vinyals
Creative Director_ Javier Meléndez
Copy_ Ferran Merino
Art Director_ Laia Prades