agency_ DDB
client_ Volkswagen
a-polo earth
In 2013, a N.A.S.A space mission was looking for people who volunteered to go to Mars and never return.
Until the date, 200,000 volunteers had been presented.
Volkswagen Polo reminded these people what is the best planet in the whole galaxy.
Executive Creative Director_ José Maria Roca de Vinyals
Creative Director_ Pedro Andragnes
Art Director_ Laia Prades y Isa Espona
Copy_ Ferran Merino y Juan Fernández