agency_ DDB
client_ Volkswagen
year_2016​​​​​​
hola tiguan
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Do you want to know everything about the new Volkswagen Tiguan? 
Ask Artificial Intelligence.
Hello Tiguan is the first Artificial Intelligence in Spanish that incorporates voice recognition technology, allowing everyone to talk to it.
With this new feature, users can ask anything about the new Tiguan. They can also explore the car, see every design detail and even make an appointment for a driving test. 

Results
15,628,912 questions.
4’46” minutes conversation average.
+43% conversion to configuration.
+31% conversion to test drive.
+1,332,000 answers and rising


Credits_
Executive Creative Director_ JM Roca de Vinyals
Creative Director_ Paco Cabrera, Pablo Sánchez
Copy_ Ferran Merino, Juan Fernández
Art Director_ Laia Prades, Luis Di Lascio
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