agency_ Proximty
client_ Colon
In 2015 a meme of a "dead washing machine" flooded social networks. Some laughed at his misfortune. Others drew their own conclusions. And some empathized with it.​​​​​​​
the resurrection of the washing machine meme
In 2018, Colon Washing Machine Cleaner showed that this meme wasn't dead, just dirty.
Global Chief Creative Officer_ Eva Santos
Creative Director_ Ramon Caba

Copy_ Laura Cuni, Hector Quintana
Art Director_ Laia Prades 
Production Company_ El Cangrejo