agency_ Proximity
client_ Nike
perfect match
In a group, sport is better. Multiple experts and studies assure it: 

- 64% of women who train with their friends push their training to the limit, while those who train alone do not. "Girls Active". Youth Sport Trust (2016)
- Exercise habits accompanied with family and friends influence personal motivation. The support of another person helps to be constant. Psychologists from Stony Brook University, New York, (2011)
- 40% of the participants in a fitness course stop shortly after starting it when they do it alone.
- However, when they start it with a friend, the rate drops to 6%. Runtastic (2019)
Because sport is better together, NIKE presents: Perfect Match. Our way of telling the world that we have joined other brands to give +