agency_ Tapsa Y&R
client_ Fundación Telefónica
Fundación Telefónica wanted a campaign tailored to its claim “Waking up ideas, the future is awaken”.

We created Mute, a project to demonstrate something: if there’s noise, fewer ideas are produced.

We also came up with something: on train journeys, we could generate lots of ideas. But noises often interrupt our thoughts. That’s why we asked the National Network of Spanish Railways to create Mute wagons. Some wagons in complete silence.


Executive Creative Director_ Tute Ostiglia y Susana Alburquerque
Creative Director_ Luís López
Art Director_ Laia Prades, Fernando Heredia, Manuela Bolívar
Copy_ Sonia Romero