agency_ Proximity
client_ Samsung
New Galaxy Z Flip
Samsung wanted to launch its new smartphone model together with its star celebrity: Blanca Suárez.
A modern, surprising and glamorous phone, very different from its competition.
Like this smartphone, Blanca's glamor is not what everyone expects.


Global Chief Creative Officer_ Eva Santos
Creative Director_ Ramon Caba

Copy_ Guillem Gutiérrez, Edu Escudero
Art Director_ Juan Cantero, Laia Prades
Production Company_ CANADA
Director_ Nur Casadevall