agency_ DDB
client_ Volkswagen
year_2017​​​​​​​
​​​​​​​
until a Polo falls from the sky
__________________________________
Volkswagen wanted to sell the last units of VW Polo 2013 before launching the next generation of the model. 
The Polo 2013 had a lower price than the usual one, so we launched a campaign to announce a run-out promotion delivering this message: “You can wait until a Polo falls from the sky or have it for 9.800 €.”
You can wait until a Polo falls from the sky or have it for 5 € a day.

Credits_

Executive Creative Director_ JM Roca de Vinyals
Creative Director_ Javier Meléndez
Copy_ Ferran Merino
Art Director_ Laia Prades
Production Company_ Sr. Alce
Director_ Rafa Cortés
Top