Laia Prades is an art director with over 12 years of experience, generating ideas at various agencies in Madrid and Barcelona.

She has had the opportunity to develop advertising campaigns for major brands such as Coca-Cola*, Movistar*, Airbnb, Audi, Vicio...

In 2012, with VCCP, she created the first mattress with a safe, which, along with a very junior team, garnered numerous recognitions at Cannes Lions Festival*.
*She still keeps a replica of her first lion on the shelf at home, which cost her €100.

In 2013, she created a campaign for Fundación Telefónica championing the importance of silence for generating ideas. Renfe liked the idea so much that they joined the cause, creating the first silent car on the AVE.*
*https://vimeo.com/manage/videos/190139877

In 2014, she went to DDB Barcelona for Volkswagen's communication, developing everything from an artificial intelligence that allowed users to talk to a car to an international campaign to rebuild customer trust after Diesel Gate*.
*According to Wikipedia, it was the biggest crisis in the brand's history.

In 2016, she was part of the creative team in the Seat pitch. They won, leading to the founding of the C14 agency.

Three years later, she moved to Proximity Barcelona, where she had the pleasure of working for brands such as Skoda, Durex, Samsung,... alongside one of the best advertisers*.
*Eva Santos.

In 2020, she returned to DDB Barcelona to join the Audi team, creating much of the brand’s audiovisual communication at the national level. As an interesting fact, they shot the first commercial in all of Spain during the lockdown.

In 2021, she was a key part of the creative team ensuring that Audi Spain continued its partnership with DDB after 30 years of collaboration.

In 2022, she left a single project to join many*, and became an Independent Art Director.
*Since then, she has collaborated with agencies such as Fuego Camina Conmigo, startups like Platano Melón, and clients such as Estrella Damm.
She is passionate about advertising creativity. Besides design, she enjoys retouching, video editing, motion graphics, and anything else you can throw at her.

Oh, but what she loves the most is giving nicknames to the people around her, including her parents.

In 2023, as a member of Más Mujeres Creativas, is contributing to creating a more just and equal sector.

In the "Let’s Talk" section, you will find her contact information.