Christmas has become predictable and uninspired. You know the drill: same old decorations, same old songs, same old boring adverts.
That's why we decided to shake things up a bit with this Christmas campaign for Estrella Damm. And who did we turn to for inspiration? Our grandmas, the OGs of Christmas.
“La iaia de Damm”
Client: Estrella Damm
With her help, we created a series of hilarious and irreverent memes that poked fun at the tired old clichés of the holiday season.
So let's raise a glass to our grandmas for proving that there's always room for something different, even during the most clichéd time of year.
Agency Team:
Executive Creative Director:
Uri Fernández
Creative Director:
Pita Gran
Head of Art:
Eren Saracevic
Copywritter:
Josep Cabot
Freelance Art Director:
Laia Prades
Photographer:
Laia Sabaté
Agency: Fuego Camina Conmigo
Client: Estrella Damm
Year: 2022