This Christmas, Sant Pau Hospital in Barcelona wants to highlight its most human side with a campaign dedicated to the 5,000 professionals who make it all possible.

A campaign that shines a light on empathy, not only towards patients but also among colleagues—because every act of understanding and support makes Sant Pau a better place.

Apropem-nos més
Client: Hospital de Sant Pau

Ella es la Marta.

Infermera de Sant Pau i fan de David Bowie.

What truly holds Sant Pau together is not its walls, but its people.

Team:

Creative Director:

Lidia Valls

Art Director:

Laia Prades

Illustrator:

Marc Pallarés

Client: Hospital de Sant Pau

Year: 2024

Ell es en Polo.

Metge de Sant Pau i jugador de Rugby desde els 4 anys.

Ell es en Rubén.

Administratiu de Sant Pau, apasionat de Collserola i la seva àvia ja treballava a l’hospital.

This Christmas, we will show that the true heart of Sant Pau Hospital is its people

We will do this through portraits of our staff, displayed on the walls in a way that makes it look like they are holding up the ceiling, a light, a sign… as if they were pillars.

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Audi x Real Madrid