A Polo from the skies
Client: Volkswagen

Volkswagen came with a challenge: to sell off every remaining unit of the Polo before it’s relaunch. We figured, why wait for it to fall from the sky when you can get your hands on it at such a sweet price? So we came up with a story that took us back to those childhood days playing football in the streets.

Agency Team:

Executive Creative Director

JM Roca de Vinyals

Creative Director

Javier Meléndez

Copywritter

Ferran Merino

Art Director

Laia Prades

Production Company:

Sr. Alce

Director

Rafa Cortés

Agency: DDB

Client: Volkswagen

Year: 2017

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Then. Now. Always x Volkswagen