A Polo from the skies
Client: Volkswagen
Volkswagen came with a challenge: to sell off every remaining unit of the Polo before it’s relaunch. We figured, why wait for it to fall from the sky when you can get your hands on it at such a sweet price? So we came up with a story that took us back to those childhood days playing football in the streets.
Agency Team:
Executive Creative Director
JM Roca de Vinyals
Creative Director
Javier Meléndez
Copywritter
Ferran Merino
Art Director
Laia Prades
Production Company:
Sr. Alce
Director