Then. Now. Always.
Client: Volkswagen
Picture this: it's 2016 and Volkswagen's credibility is hanging by a thread after a little mishap with emissions. But who you gonna call? That's right, us.
A few months after the Dieselgate, we were tasked with creating a global campaign that would showcase the real values behind the brand. We came up with an idea that wasn't just about the history of the company, but about the history of people and the memories they've made in their VWs. It was like a trip down memory lane, but with cooler cars.
Pitching and re-pitching for months, and spending countless days on set with a flock of red-headed actors was crazy, but it all paid off in the end.
Agency Team:
Executive Creative Director:
JM Roca de Viñals
Creative Director:
Ricardo Wolff, Gabriel Mattar
Copywritter:
Ferran Merino
Art Director:
Laia Prades
Agency: DDB Bcn & DDB
Client: Volkswagen Europe
Year: 2016
Then. Now. Always.
Client: Volkswagen
Picture this: it's 2016 and Volkswagen's credibility is hanging by a thread after a little mishap with emissions. But who you gonna call? That's right, us.
A few months after the Dieselgate, we were tasked with creating a global campaign that would showcase the real values behind the brand. We came up with an idea that wasn't just about the history of the company, but about the history of people and the memories they've made in their VWs. It was like a trip down memory lane, but with cooler cars.
Pitching and re-pitching for months, and spending countless days on set with a flock of red-headed actors was crazy, but it all paid off in the end.
Agency Team:
Executive Creative Director:
JM Roca de Viñals
Creative Director:
Ricardo Wolff, Gabriel Mattar
Copywritter:
Ferran Merino
Art Director: