Washing Machine Meme Resurrection
Client: Colon Washing Machine Cleaner
If you haven't seen the "dead washing machine" meme, were you even alive in 2015? It flooded social media with a photo of a washing machine that seemed to have kicked the bucket.
Colón, the detergent that not only cares for your clothes but also your washing machine, decided to bring it back to life. We wanted to prove that the washing machine wasn't beyond repair, it just wasn't well taken care of.
So we rolled up our sleeves and set out to find the infamous machine. After some searching, we finally located it and gave it a second chance at life. Now, it's happily residing in a Barcelona laundromat, and we like to think it's grateful that we helped bring it back from the dead.
Agency Team:
Executive Creative Director:
Eva Santos
Creative Director:
Ramon Caba
Copywritter:
Laura Cuni, Hector Quintana
Art Director:
Laia Prades
Film Company:
El Cangrejo
Agency: Proximity
Client: Colon Washing Machine Cleaner
Year: 2020