Ah, Halloween briefings. They can be quite scary.
Luckily, for the spookiest season of the year Skoda challenged us to do something out of the ordinary. With every brand out there trying to scare people, we realized that unfortunately, some people are actually afraid of us all year round.
Amaxophobia
Client: Skoda
It's a condition called Amaxophobia, a debilitating fear of driving that affects 7% of drivers. So, we decided to do something about it and created a program to help drivers overcome this fear. We put the "boo" in "boost your confidence".
Agency Team:
Executive Creative Director:
Eva Santos
Creative Director:
Ramon Caba
Creative Supervisor:
Laura Cuni, Anna Soler Chopo
Art Director:
Anna de Mas, Laia Prades
Film Company:
Mamma Team
Director:
Galder
Agency: Proximity
Client: Skoda
Year: 2019
Awards:
Ampe Awards 2019
Silver in Multimedia: "Vence la amaxofobia" for Skoda.